The carmaker's market share has fallen from 49 percent to 42, as it struggles to make inroads with Brezza and S-Cross
Kenichi Ayukawa, Managing Director and CEO of Maruti Suzuki India Ltd., at the launch of Vitara Brezza car in Mumbai, in 2016.
Image: Danish Siddiqui / Reuters
It’s a tough act to stay at the top forever. Except, of course, if you are Maruti Suzuki in the world’s fourth-largest automobile market.
The Gurugram-headquartered company has made a habit of selling one out of every two cars in the country and has been doing that for over two decades now. In the last four years, Maruti Suzuki’s market share in India has hovered around 50 percent, even as Covid-19 wreaked havoc across the country.
Not that those fortunes are likely to significantly change anytime soon. The automaker holds a distinct advantage of understanding the Indian consumer, and, in the process, offering vehicles that are affordable, low on maintenance costs, and with superior fuel efficiency. It also boasts an impeccable sales and service network, apart from good resale value for its vehicles, all of which have contributed to the carmakers’ success.