Launched online in 2018, the brand is now establishing its retail presence while expanding into categories such as perfumes, footwear and home décor
At one point, when Saif Ali Khan was hospitalised because of his lifestyle and work-related stress, his father, the late Mansoor Ali Khan Pataudi—one of the most successful captains of Indian cricket—told him: “You need a new high.” That conversation is etched in Khan’s mind. “He told me, try making money. And investing it. It’s a really constructive thing to do. And make that your kind of drug,” recalls the 52-year-old.
That explains why Khan did not want to bet on having a retail presence till he had made enough money with his venture. The actor launched his ethnic-fashion brand, House of Pataudi, in 2018, but it wasn’t until August this year that he opened its first physical store—a 1,500 sq ft outlet at Phoenix Marketcity in Bengaluru—followed by another in Goa.