Sports marketing in India is gaining a lot of momentum. Both new age and legacy brands are now using cricket and other emerging sports as their preferred marketing tool. Bollywood may not be out of the scene but sports has certainly upped its game
Sports is giving Bollywood a run for its money when it comes to endorsements and sponsorships. Arun Pandey, CMD, Rhiti Sports Management (P) Ltd in the Digital Acceleration 2.0 report by Duff & Phelps says the emergence of D2C brands is leading to marketers looking at associations with celebrity brands for targeted outreach of their products. And it is not just about Bollywood anymore.