The producer of Stranger & Sons gin, among other alcoholic offerings, has got a stronghold in India's liquor market in only five years of operations
When Vidur Gupta was growing up, he would often hear about a certain uncle or aunt visiting from abroad who would bring back a great bottle of booze, which would taste much better than anything they had in India. The trend continued till much later when he himself went to study abroad. When Gupta, his cousin Sakshi Saigal, and her husband Rahul Mehra got together to start a company, they started with wanting to change this perception of ‘only imported liquor is premium’, as one of their motives.