Ultraviolette: Building a performance EV bike in India for the world

Subramaniam and Rajmohan started Ultraviolette Automotive in 2016, inspired by aerospace in the way they approached their design, they always like to say. Today they’re naming their showrooms ‘Space Stations’. They’ve expanded beyond Bengaluru, where the company is headquartered. They are now present in Pune, Ahmedabad, Hyderabad, Cochin, Vizag, and recently Nepal as well. By mid-next year, they expect to be in 30 cities in India. They’re also about to start exporting CBUs (completely built units) to Europe.

“Another important milestone is we have now been certified for sales across Europe,” Subramaniam says. The company is in talks with distributors to cover Germany, Spain, Turkey, Austria and Switzerland initially. Initially they expect to export from India, certainly through 2025, but they also will be able to quickly establish partnerships if local manufacturing in overseas markets is warranted, he says. 

At home in India, they’ve made the effort to address specific concerns such as the viability of EV batteries with time and real-world usage.

Ultraviolette offers vehicle warranty of up to eight years or eight lakh kilometres, he says. The company decided to do this scientifically and demonstrate that the data validates the decision to offer such plans.

“We have our own fleet of vehicles which have each crossed 100,000 kilometres in real world testing”, which was done as accelerated testing over two to three years. When the vehicles were taken to ARAI (Automotive Research Association of India) for range re-certifications, they still showed a range of 304 km per full charge, which was about 95 percent of the original rating, he says.

“What we wanted to establish is that if the batteries are engineered right, a vehicle owner through the lifetime of ownership will not have any battery replacement concerns,” he says.

There are also safety features included, such as ‘Hill Hold’ that one usually finds in the mid- to higher-range cars, and a tyre pressure monitoring system. Ultraviolette has also introduced a module on the vehicle similar to home security systems where one is able to log various events.

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In the case of the bike, think in terms of someone touching the vehicle, causing it to fall, or towing it, and, of course, a crash. This security module will detect such instances and send alerts to the owner or set off an alarm.

“We took our time to get everything established in Bengaluru because when you’re working with multiple dealer partners, we need a certain level of predictability on both supply chain as well as the availability of after-sales services and spares.” The company has an R&D team of 200, another 100 staff in operations and about 200 contract staff involved in the assembly of batteries and the motorcycles.

The entrepreneurs are confident that they’ve now established the backend processes and an effective template for customer experience from a purchase and a brand experience standpoint. 

The Indian market is well on its way to embracing electric two wheelers, Subramaniam says. “The adoption curve has been pretty rapid in India. EV awareness has grown exponentially.” Currently, there are more products in the lower-powered scooter segments because the technology is more commoditised, he says, and development cycles are faster. With higher performance segments, including in motorcycles, there’s more R&D involved and testing before vehicles can hit the market.

With the internal combustion engine two-wheelers, the market comprises 60 percent motorcycles and about 30 percent scooters, he says. “And we may see a similar split evolve in EVs,” he says. Although scooters have taken the lead in terms of volumes, as companies such as Ultraviolette bring higher-powered vehicles to fore, “the adoption curve will ramp up”, he says. Overall, in a year’s time, Ultraviolette is targeting sales “in excess of 1,000 vehicles a month”, he says.