The Benglauru-based SaaS company is on the cusp of becoming a more global vendor of sophisticated software products focused on customer loyalty management
Some ten years ago, Aneesh Reddy was at a Retail Week conference, the largest retail industry trade show in the UK, trying to network with potential customers for his three-year-old software company. Back then they’d started out with a fairly simple mobile-based CRM (customer resource management) product.
“I was trying to introduce myself to one of the speakers who’d just finished … his first reaction was ‘we don’t outsource to India,’” Reddy recalls. “Even before I could say we are a product company from Bengaluru.”
“Today, we have 16 Fortune 200 companies as customers in the US and UK,” he says. “The world has changed.”