It is pushing them to sharpen their focus on cash flows, and perfecting their build-in-India-sell-in-the-US playbook
“The fundamentals of SaaS (software as a service) are sound. We are adopting these technologies and we are more productive, more efficient… all of that, but the macroeconomic picture is challenging, and most companies will have revenue pressure and that’s going to transmit to SaaS vendors as well,” Sridhar Vembu, co-founder and CEO of Zoho Corp, told Forbes India a year ago.
At the microeconomic level, even as tech adoption continues, there is competition, and too many companies are chasing the same customers, he’d said. Customers will push for consolidation and look for better options—what if one could get the best of Zoom and Slack in one place, for example. “Will a business customer want to manage 200 subscriptions?”