Listening to customers has always been important, and social media sites create new opportunities to do this
Social media sites such as YouTube, Facebook and LinkedIn empower consumers and give marketers less margin for error, “Brand Digital” author Allen Adamson said Oct. 5 during a live webcast at Thunderbird.
[This article has been reproduced with permission from Knowledge Network, the online thought leadership platform for Thunderbird School of Global Management https://thunderbird.asu.edu/knowledge-network/]