Produce something great and there will be built-in buzz
There are too many companies that think marketing is about tactics. They think marketing means pretty ads or catchy taglines. These things are often fleeting and they rarely drive tangible results. Real word-of-mouth comes from something truly unique. Something that solves a problem in a way it has never been solved before. Something that solves a need you never knew you had.
[This article has been reproduced with permission from Knowledge Network, the online thought leadership platform for Thunderbird School of Global Management https://thunderbird.asu.edu/knowledge-network/]