Executives who are seeing growth opportunities again are also viewing the recession as a way to further cull their industry herds
The global recession has no doubt cost several CI professionals their jobs, and is causing many others to re-think their career prospects going forward. Still, despite companies’ propensity to cut back reflexively on costs, one would think that the times also create an even greater need for market and competitive intelligence.
These results tell us that both the focus and timing of most companies’ strategic moves are eminently foreseeable.
[This article has been reproduced with permission from Knowledge Network, the online thought leadership platform for Thunderbird School of Global Management https://thunderbird.asu.edu/knowledge-network/]