Companies entering developing markets need salespeople willing to embrace local customs, withhold judgment about customer behavior
Companies entering developing markets need salespeople with technical skills and business savvy. But they also need adventure seekers willing to embrace local customs, withhold judgment about customer behavior, and celebrate failure. Regardless of their education or experience, salespeople without these cultural skills will stumble when they hit the ground in rugged markets such as Brazil, Russia, India or China. So here is a quick guide for assembling your next global sales team and laying the groundwork for long-term success in any unfamiliar market.
[This article has been reproduced with permission from Knowledge Network, the online thought leadership platform for Thunderbird School of Global Management https://thunderbird.asu.edu/knowledge-network/]