Build trust by making and keeping measurable promises
Corporate leaders seeking to fulfill their ethical obligations need to clarify their responsibilities, commit to improve and then find ways to capture value for shareholders and society, Thunderbird Professor Gregory Unruh, Ph.D., said March 3, 2011 during a free campus seminar for prospective students.
[This article has been reproduced with permission from Knowledge Network, the online thought leadership platform for Thunderbird School of Global Management https://thunderbird.asu.edu/knowledge-network/]