For most organizations, entering new markets is the only way to continuing growing in an era when, for many products and services, established markets are saturated. But entering international markets is hard
For most organizations, entering new markets is the only way to continuing growing in an era when, for many products and services, established markets are saturated. But entering international markets is tricky, complicated and puts a lot on the line.
Here, learn six common pitfalls associated with new market entry – so you can avoid them.
[This article has been reproduced with permission from Knowledge Network, the online thought leadership platform for Thunderbird School of Global Management https://thunderbird.asu.edu/knowledge-network/]