A merger between P&G and Unilever doesn't make business sense
Let’s not lose market share even if it means sacrificing margins in the short term. Long Procter and Gamble’s battle cry, in the last few years it had increasingly become an intrinsic part of arch-rival Unilever’s strategy as well. Hardly surprising, as Paul Polman who became Unilever CEO in 2009 had spent 27 years at P&G.
(This story appears in the 01 July, 2011 issue of Forbes India. To visit our Archives, click here.)