By creating a zero investment model for sellers, and building trust among buyers, social commerce startups such as CoutLoot and Mall91 are changing the rules of ecommerce
“ The entry point for users is an aspirational catalogue. This includes things they are inspired to buy from TV serials and movies.
Nitin Gupta, founder and CEO, Mall91
(This story appears in the 20 December, 2019 issue of Forbes India. To visit our Archives, click here.)