INSEAD
-
Viral Marketing: Tell a Woman?
Word-of-mouth marketing may sound like an inexact science and its boundaries are expanding, given the vast array of electronic social/viral marketing tools available such as Facebook and Twitter
-
Leadership Today: Less Charisma, More Consensus
Not all successful CEOs are charismatic and today's complex and profound economic crisis has created a real challenge both for executives and for the professionals who train them.
-
Sula Vineyards: India's Case for Wine
In 1999, the modest Sula Vineyards with its iconic sunburst had its first crush, and in 2000, sold its first bottle of wine
-
Powering the Google Engine: Innovation Is Key
The spirit of innovation (and enterprise) is alive and well at Google Inc
-
Turning Passion into Opportunity: An Entrepreneur's Dream Realized
Winnie So, a former journalist, decided to deviate from the norm and set up a luxury travel planning company
-
Does The World Need a New Global Reserve Currency?
You can't have an open globalised economy which relies for its ultimate liquidity on the currency of one country. That was Triffin's argument.
-
SME financing: Small Businesses Struggle to Survive the Downturn
To finance, don't rely on the government and the banks; rely instead on your family and friends
-
Private Equity: Finding 'Vintage' Returns in Times of Economic Turbulence
Investors get the best returns during economic recessions, as there is less competition for deals and asset valuations tend to be significantly lower
-
Where next for GE?
GE makes more than half of its annual revenues outside of the United States
-
A Practical Guide to Managing Innovation
It's time companies take another look at how they manage innovation.
-
