Not all creative people are ready for business. Sujata Keshavan shares the lessons she learnt in making that crossover
NAME: Sujata Guha Keshavan
PROFILE: Co-founder, managing director and executive creative director of Ray+Keshavan Design
LEARNINGS: Set your own standards, recognise the value of rigour and discipline and make your work a labour of love
Correction: This article has been updated. Sujata started her design company with Ray Kesavan in 1989 and not 1999 as stated earlier.
(This story appears in the 16 April, 2010 issue of Forbes India. To visit our Archives, click here.)