ISBInsight
-
Tata Neu: Why the cross-selling idea may not sell
Tatas, in the past, have benchmarked practices for others to follow, creating brand equity where consumers expect top-notch quality from them. In the current case, it may be intriguing to see if this brand equity helps them tide over their existing challenges with Tata Neu
-
World Earth Day: 3 approaches to better invest in our planet
Businesses are susceptible to any change in the external environment as they directly affect human and capital resources. It is time they started looking at climate change as an opportunity rather than a problem
-
Finverse: The symbiotic relationship between financial services and the metaverse
The financial services industry can play a much more significant role in the development of the metaverse beyond setting up virtual branches
-
The road ahead for the evolving healthcare models for rural India
A host of private organisations have stepped in over the last three decades to develop different care models to serve the rural population. In the following discussion, we provide an overview of the three primary care models currently at play and share insights on how these models and the overall rural healthcare system will evolve in future
-
The anti-sustainability Black Friday sales: Where are India's Patagonias?
Eco-activism has been central to Patagonia's DNA long before large retailers assumed responsibility for their environmental footprint. India needs to go back to its roots of minimalistic living and respect for nature to strengthen sustainability efforts in fashion industry
-
AI and machine learning adoption is the future of security and law enforcement
Video analytics based on AI/ML algorithms are gaining popularity with time and are soon expected to become a requisite for all law enforcement departments and public places to optimise safety
-
How increasing women's legal marriage age to 21 will be a gamechanger for gender parity in India
This amendment to the Prohibition of Child Marriage Act 2006, if passed in the Parliament, will be a contributor to the list of gender-transformative policies in India
-
Need for national digital readiness within the Indian healthcare system
Digital intervention is a complex change. It requires all stakeholders to work together as an ecosystem to enable quality care and well-being of the citizens
-
Forge relations with consumers and avoid mistrust to better leverage user data
Companies need to develop and follow a systematic customer strategy first to leverage the value of consumer data. Then allocate the right organisational skills, resources, processes, and systems to acquire, retain, and recover value from mutually beneficial customer relationships.
-
Timing, sensitivity, and wit: Cornerstones of moment marketing
Becoming part of trending conversations has become the name of this game, to not only promote products or services but also to increase engagement with customers. Here are guidelines for the marketer on the prowl
-
Next step in healthcare: Sharing economy to overcome resource crisis
Imagine a healthcare system with a pool of doctors and medical equipment shared across healthcare providers just like how Zomato, Uber, and OYO rooms enable sharing of resources across their consumers