Stanford
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The skills that make entrepreneurs extraordinary
An author finds what it takes to be a successful entrepreneur
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Negotiating the big deal: Cooperation can beat confrontation
A scholar says being ambitious doesn't necessarily mean being aggressive
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Conquering complexity with simple rules
A Stanford professor offers a better way to make decision
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Walmart CEO: Waiting for consensus "can kill you"
Head of world's largest company discusses making decisions and knowing when to admit failure
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Itamar Simonson: What influences shoppers?
Researchers revisit a longheld marketing concept about how product placement impacts purchases
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Wesley R. Hartmann: Where to Build a Better Brand - Television or the Internet?
Shifting marketing dollars from television to online advertising can pay off
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Uzma Khan: How do consumers understand risk?
A study shows just how poor we are at instinctively understanding probabilities
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How non-profits ask: Framing donation requests
Giving gifts to donors is not always the best way to seek contributions
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The Value of Authenticity
Researchers find that when consumers assess products, they really want the real thing
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How Do You Find the Best Private Equity Funds?
Research finds there are differences in skill among fund managers, but identifying the top funds is no easy task for investors
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Nir Halevy: How Do You Motivate Your Employees?
New research shows how keeping your distance, or not, can play a role