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India's Top 100 Digital Stars 2023

The creator economy has only been growing and these ‘digital stars’ are taking the world by storm. According to Statista, as of 2022, the influencer marketing industry in India was valued at over Rs1,200 crore. It is expected to grow at a CAGR of 25 percent to touch close to Rs2,800 crore by 2026. Though glamorous on the outside, content creation takes a lot of work. Forbes India and Goat—GroupM’s brand-safe influencer and content marketing solution—with 2023 India's Top 100 Digital Stars list, recognise the work of these creators, keeping quantitative and qualitative measures in mind. We have focussed on creators who are primarily active on Instagram, YouTube and Facebook looking at key metrics—such as followers, engagement, views, reach and impressions—across these platforms.

overall
Goat Score
Dharna Durga
Rank: 1 Category: Comedy Genuity: 85.94% Goat Score: 9.03
Dharna Durga
@dharnaaaaa
Apoorva Mukhija
Rank: 2 Category: Comedy Genuity: 82.03% Goat Score: 8.98
Apoorva Mukhija
@the.rebel.kid
Raj Grover
Rank: 3 Category: Comedy Genuity: 82.75% Goat Score: 8.97
Raj Grover
@rajgrover_in
Siddharth Batra
Rank: 4 Category: Fashion & Lifestyle Genuity: 78.89% Goat Score: 8.95
Siddharth Batra
@siddharth93batra
Rakesh Kumar
Rank: 5 Category: Tech Genuity: 82.70% Goat Score: 8.94
Rakesh Kumar
@gyantherapy
Sourav Joshi
Rank: 6 Category: Fashion & Lifestyle Genuity: 81.99% Goat Score: 8.91
Sourav Joshi
@souravjoshivlogs
Komal Pandey
Rank: 7 Category: Fashion & Lifestyle Genuity: 74.59% Goat Score: 8.91
Komal Pandey
@komalpandeyofficial
Meethika Dwivedi
Rank: 8 Category: Comedy Genuity: 89.30% Goat Score: 8.89
Meethika Dwivedi
@the_sound_blaze
Harshita Gupta
Rank: 9 Category: Comedy Genuity: 81.31% Goat Score: 8.88
Harshita Gupta
@soharshi_
Malvika Sitlani
Rank: 10 Category: Beauty Genuity: 99.76% Goat Score: 8.86
Malvika Sitlani
@malvikasitlaniofficial
Parul Garg
Rank: 11 Category: Beauty Genuity: 78.77% Goat Score: 8.84
Parul Garg
@parulgargmakeup
Karan Sonawane
Rank: 12 Category: Comedy Genuity: 88.64% Goat Score: 8.84
Karan Sonawane
@focusedindian
Niharika NM
Rank: 13 Category: Comedy Genuity: 99.03% Goat Score: 8.81
Niharika NM
@niharika_nm
Dhruv Shah & Shyam Sharma
Rank: 14 Category: Comedy Genuity: 86.31% Goat Score: 8.8
Dhruv Shah & Shyam Sharma
@funcho
Mridul Sharma
Rank: 15 Category: Fashion & Lifestyle Genuity: 76.85% Goat Score: 8.79
Mridul Sharma
@mridul_sharmaa
Beebom (Kapil Jindal and Devinder Maheshwari)
Rank: 16 Category: Tech Genuity: 81.15% Goat Score: 8.78
Beebom (Kapil Jindal and Devinder Maheshwari)
@beebomco
Ankita Sehgal
Rank: 17 Category: Comedy Genuity: 84.79% Goat Score: 8.74
Ankita Sehgal
@sahigal.ankita
Shubham Gaur
Rank: 18 Category: Comedy Genuity: 82.57% Goat Score: 8.74
Shubham Gaur
@shubhamgaur09
Yuvraj Dua
Rank: 19 Category: Comedy Genuity: 85.60% Goat Score: 8.74
Yuvraj Dua
@yuvraj.dua
Rashi Prabhakar
Rank: 20 Category: Fashion & Lifestyle Genuity: 81.66% Goat Score: 8.72
Rashi Prabhakar
@stylewithrashi
Ashish Chanchlani
Rank: 21 Category: Comedy Genuity: 81.83% Goat Score: 8.69
Ashish Chanchlani
@ashishchanchlani
Sarah Sarosh
Rank: 22 Category: Beauty Genuity: 76.51% Goat Score: 8.67
Sarah Sarosh
@sarahsaroshh
Ankush Bahuguna
Rank: 23 Category: Beauty Genuity: 80.33% Goat Score: 8.67
Ankush Bahuguna
@ankushbahuguna
Saloni Gaur
Rank: 24 Category: Comedy Genuity: 83.40% Goat Score: 8.65
Saloni Gaur
@salonayyy
Divija Bhasin
Rank: 25 Category: Changemakers Genuity: 79.29% Goat Score: 8.6
Divija Bhasin
@awkwardgoat3
Tanya Singh
Rank: 26 Category: Beauty Genuity: 82.62% Goat Score: 8.59
Tanya Singh
@itistanyasingh
Anunay Sood
Rank: 27 Category: Travel & Photography Genuity: 83.49% Goat Score: 8.59
Anunay Sood
@anunaysood
Manoj Saru
Rank: 28 Category: Tech Genuity: 83.22% Goat Score: 8.57
Manoj Saru
@manojsaru
Vinay Yenreddy
Rank: 29 Category: Tech Genuity: 83.30% Goat Score: 8.57
Vinay Yenreddy
@techviner
Nirmal Pillai
Rank: 30 Category: Comedy Genuity: 87.75% Goat Score: 8.56
Nirmal Pillai
@mahlyf_mahrulez
Jay Kapoor
Rank: 31 Category: Business & Finance Genuity: 86.73% Goat Score: 8.56
Jay Kapoor
@jaykapoor.24
Karron S Dhinggra
Rank: 32 Category: Fashion & Lifestyle Genuity: 76.78% Goat Score: 8.54
Karron S Dhinggra
@theformaledit
Deeba Rajpal
Rank: 33 Category: Food Genuity: 78.32% Goat Score: 8.52
Deeba Rajpal
@passionateaboutbaking
Brinda Sharma
Rank: 34 Category: Travel & Photography Genuity: 81.41% Goat Score: 8.51
Brinda Sharma
@brindasharma
Nabeel Nawab
Rank: 35 Category: Tech Genuity: 85.95% Goat Score: 8.5
Nabeel Nawab
@nawabnabeel
Trinetra Haldar Gummaraju
Rank: 36 Category: Changemakers Genuity: 79.96% Goat Score: 8.48
Trinetra Haldar Gummaraju
@trintrin
Sanket Mehta
Rank: 37 Category: Fashion & Lifestyle Genuity: 72.40% Goat Score: 8.44
Sanket Mehta
@sankett25
Nikhil Sharma
Rank: 38 Category: Fashion & Lifestyle Genuity: 82.59% Goat Score: 8.39
Nikhil Sharma
@nikkkhil
Shreemani Tripathi
Rank: 39 Category: Tech Genuity: 81.78% Goat Score: 8.38
Shreemani Tripathi
@shreemanitripathi
Auditya Venkatesh
Rank: 40 Category: Travel & Photography Genuity: 77.40% Goat Score: 8.32
Auditya Venkatesh
@audiphotography
Viraj Ghelani
Rank: 41 Category: Comedy Genuity: 81.58% Goat Score: 8.26
Viraj Ghelani
@viraj_ghelani
Kusha Kapila
Rank: 42 Category: Comedy Genuity: 80.93% Goat Score: 8.18
Kusha Kapila
@kushakapila
Gaurav Chaudhary
Rank: 43 Category: Tech Genuity: 81.88% Goat Score: 8.17
Gaurav Chaudhary
@technicalguruji
Somashekhar Malagouda Patil
Rank: 44 Category: Tech Genuity: 90.25% Goat Score: 8.17
Somashekhar Malagouda Patil
@techysomz_kannada
Tanya Khanijow
Rank: 45 Category: Travel & Photography Genuity: 80.34% Goat Score: 8.17
Tanya Khanijow
@tanyakhanijow
Sneha Singhi Upadhaya
Rank: 46 Category: Food Genuity: 81.88% Goat Score: 8.16
Sneha Singhi Upadhaya
@snehasinghi1
Shanice Shrestha
Rank: 47 Category: Fashion & Lifestyle Genuity: 76.51% Goat Score: 8.16
Shanice Shrestha
@shaniceshrestha
Yash Tiwari
Rank: 48 Category: Tech Genuity: 86.47% Goat Score: 8.16
Yash Tiwari
@mosttechy
Aakash Malhotra
Rank: 49 Category: Travel & Photography Genuity: 80.93% Goat Score: 8.13
Aakash Malhotra
@wanderwithsky
Tarini Peshawaria
Rank: 50 Category: Beauty Genuity: 83.52% Goat Score: 8.1
Tarini Peshawaria
@tarinipeshawaria
Navaneeth Unnikrishnan
Rank: 51 Category: Travel & Photography Genuity: 82.69% Goat Score: 8.08
Navaneeth Unnikrishnan
@navaneeth_unnikrishnan
Rebecca Roy & Gowthaman Ilambarathi
Rank: 52 Category: Travel & Photography Genuity: 79.03% Goat Score: 8.08
Rebecca Roy & Gowthaman Ilambarathi
@odysseyoftwo
Nandu Patil
Rank: 53 Category: Tech Genuity: 86.76% Goat Score: 8.02
Nandu Patil
@nandupatilofficial
Shivesh Bhatia
Rank: 54 Category: Food Genuity: 71.99% Goat Score: 7.98
Shivesh Bhatia
@shivesh17
Lakshay Thakur
Rank: 55 Category: Fashion & Lifestyle Genuity: 79.59% Goat Score: 7.98
Lakshay Thakur
@lakshay_thakur
Natasha Gandhi Grover
Rank: 56 Category: Food Genuity: 80.74% Goat Score: 7.9
Natasha Gandhi Grover
@natashaagandhi
Abhinav Rajan Jha
Rank: 57 Category: Tech Genuity: 86.46% Goat Score: 7.9
Abhinav Rajan Jha
@digidoty
Malhar Kalambe
Rank: 58 Category: Changemakers Genuity: 83.40% Goat Score: 7.88
Malhar Kalambe
@kalambemalhar
Caslynn Qusay Naha
Rank: 59 Category: Business & Finance Genuity: 76.96% Goat Score: 7.88
Caslynn Qusay Naha
@sasswcass
Aakanksha Monga
Rank: 60 Category: Travel & Photography Genuity: 78.23% Goat Score: 7.88
Aakanksha Monga
@aakanksha.monga
Shlok Srivastava
Rank: 61 Category: Tech Genuity: 82.66% Goat Score: 7.84
Shlok Srivastava
@techburner
Naman Deshmukh
Rank: 62 Category: Tech Genuity: 84.27% Goat Score: 7.83
Naman Deshmukh
@techplusgadgets
Ankit Bhatia
Rank: 63 Category: Travel & Photography Genuity: 87.29% Goat Score: 7.82
Ankit Bhatia
@ankitbhatiafilms
Digvijay Singh
Rank: 64 Category: Health & Fitness Genuity: 87.02% Goat Score: 7.74
Digvijay Singh
@digvijaylifestyle
Sanchit Shokeen
Rank: 65 Category: Tech Genuity: 81.33% Goat Score: 7.72
Sanchit Shokeen
@shokeensanchit
Abhinav Mahajan
Rank: 66 Category: Health & Fitness Genuity: 78.03% Goat Score: 7.66
Abhinav Mahajan
@abhinavmahajanlife
Richa Deb
Rank: 67 Category: Beauty Genuity: 79.71% Goat Score: 7.62
Richa Deb
@_facedecor_
Pranjal Kamra
Rank: 68 Category: Business & Finance Genuity: 83.55% Goat Score: 7.6
Pranjal Kamra
@pranjalkamra
Neha Deepak Shah
Rank: 69 Category: Food Genuity: 79.47% Goat Score: 7.59
Neha Deepak Shah
@nehadeepakshah
Sakshi Sindwani
Rank: 70 Category: Fashion & Lifestyle Genuity: 76.66% Goat Score: 7.47
Sakshi Sindwani
@stylemeupwithsakshi
Dr Tanaya Narendra
Rank: 71 Category: Health & Fitness Genuity: 85.60% Goat Score: 7.47
Dr Tanaya Narendra
@dr_cuterus
Neha Nagar
Rank: 72 Category: Business & Finance Genuity: 86.71% Goat Score: 7.44
Neha Nagar
@iamnehanagar
Swati Jagdish
Rank: 73 Category: Changemakers Genuity: 83.94% Goat Score: 7.34
Swati Jagdish
@mayas_amma
Guntas Sethi
Rank: 74 Category: Food Genuity: 77.95% Goat Score: 7.33
Guntas Sethi
@chefguntas
Aaditya Iyengar
Rank: 75 Category: Business & Finance Genuity: 84.66% Goat Score: 7.32
Aaditya Iyengar
@lordmoneyengar
Raj Shamani
Rank: 76 Category: Business & Finance Genuity: 85.99% Goat Score: 7.24
Raj Shamani
@rajshamani
Ujjawal Pahwa
Rank: 77 Category: Business & Finance Genuity: 85.44% Goat Score: 7.21
Ujjawal Pahwa
@cs.ujjawalpahwa
Sana Galar
Rank: 78 Category: Health & Fitness Genuity: 76.32% Goat Score: 7.21
Sana Galar
@dropyourkilos
Afroz Shah
Rank: 79 Category: Changemakers Genuity: 81.56% Goat Score: 7.18
Afroz Shah
@afrozshah_
Jovita George
Rank: 80 Category: Beauty Genuity: 72.48% Goat Score: 7.14
Jovita George
@mrjovitageorge
Ratheesh R Menon
Rank: 81 Category: Tech Genuity: 87.82% Goat Score: 7.14
Ratheesh R Menon
@ratheeshrmenon
Priyanka Paul
Rank: 82 Category: Changemakers Genuity: 78.92% Goat Score: 7.1
Priyanka Paul
@artwhoring
Ashwin Hegde
Rank: 83 Category: Tech Genuity: 79.11% Goat Score: 7.1
Ashwin Hegde
@digitalspheret
Aamir Wani
Rank: 84 Category: Travel & Photography Genuity: 81.97% Goat Score: 7.1
Aamir Wani
@kashmirthroughmylens
Mohit Balani
Rank: 85 Category: Tech Genuity: 90.33% Goat Score: 7.07
Mohit Balani
@moh__balani
Reshi Magada
Rank: 86 Category: Business & Finance Genuity: 89.26% Goat Score: 7.06
Reshi Magada
@reshionbusiness
Shraddha Gurung
Rank: 87 Category: Beauty Genuity: 71.17% Goat Score: 7.05
Shraddha Gurung
@lilmissgurung
Shivam Patle
Rank: 88 Category: Tech Genuity: 83.93% Goat Score: 7.01
Shivam Patle
@tech_believers
Archana Singh
Rank: 89 Category: Travel & Photography Genuity: 72.89% Goat Score: 6.98
Archana Singh
@travelseewrite
Vimal Chandran
Rank: 90 Category: Travel & Photography Genuity: 84.79% Goat Score: 6.97
Vimal Chandran
@vimalchandran
Lakshya Narula
Rank: 91 Category: Business & Finance Genuity: 86.79% Goat Score: 6.88
Lakshya Narula
@learningwithlakshya
Sujith Bhakthan TR
Rank: 92 Category: Travel & Photography Genuity: 87.75% Goat Score: 6.87
Sujith Bhakthan TR
@techtraveleat
Shramona Poddar
Rank: 93 Category: Travel & Photography Genuity: 74.08% Goat Score: 6.66
Shramona Poddar
@mishti.and.meat
Anuj Ramatri
Rank: 94 Category: Changemakers Genuity: 86.28% Goat Score: 6.58
Anuj Ramatri
@anujramatri
Monica Malik
Rank: 95 Category: Business & Finance Genuity: 77.59% Goat Score: 6.57
Monica Malik
@prettymuchfinance
Anant Ladha
Rank: 96 Category: Business & Finance Genuity: 73.83% Goat Score: 6.4
Anant Ladha
@anantladha1234
Sharanya Iyer
Rank: 97 Category: Travel & Photography Genuity: 77.39% Goat Score: 6.26
Sharanya Iyer
@trulynomadly
Vani Murthy
Rank: 98 Category: Changemakers Genuity: 83.16% Goat Score: 5.75
Vani Murthy
@wormrani
Laxmi Agarwal
Rank: 99 Category: Changemakers Genuity: 74.99% Goat Score: 5.63
Laxmi Agarwal
@thelaxmiagarwal
Shivya Nath
Rank: 100 Category: Changemakers Genuity: 80.13% Goat Score: 4.12
Shivya Nath
@shivya