Thought Leadership
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The Odyssey of Shopping: How to journey from sirens to sales racks to meditation mats
The festive season is upon us, and people plan to shop—online and offline. Here's how consumers can navigate the choppy waters of sales season
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Brand Maruti: Lessons on how to understand consumer, act, and race
The average prices of cars bought in India have steadily risen. Amidst this change in spending habits, Maruti, a brand historically synonymous with affordable and functional vehicles, continues to hold on to a significant pie of the Indian automobile market. What provides Maruti with continued dominance in India's progressively dynamic and competitive automobile market, and what does the future hold for them?
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When brand reputation should and shouldn't influence employee pay
Professor Christine Moorman's research shows that brands that leverage their 'resume power' to pay lower wages, ultimately hurt their profits
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Are A.I. text generators thinking like humans — Or just very good at convincing us they are?
A researcher's experiments raise uncomfortable questions about the rapid evolution of large language models
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Working moms are mostly thriving again. Can we finally achieve gender parity?
The pandemic didn't destroy the workplace advancements moms had achieved. However, not all of the positive changes forced by the crisis and remote work have stuck, says research by Kathleen McGinn and Alexandra Feldberg
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How tech can transform luxury brands' value proposition
Luxury brands are increasingly leveraging technology to reduce uncertainty and enrich experience throughout the customer journey
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How to get managers to heed algorithm-based recommendations
A study at Zara shows what companies must do to optimize human-algorithm interactions.
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Blast off: The space economy takes flight
As access to space opens up, there is renewed excitement amongst investors about the industry's potential
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The personality traits of streaming services: What roles do original series play?
With that knowledge, brands can deliberately use original series to associate themselves with specific traits and, thanks to the streaming feature that targets recommendations to each user, they can present different brand traits to different user groups
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The cyber-insurance vision is failing for ransomware attacks in India
The traditional form of cyber-insurance for non-ransomware attack contracts in India does not apply to ransomware attacks. Here's a look at how the cyber-insurance products are evolving
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Compassion in business: Why it matters and how to practice it
A company must generate revenue or it will cease to exist. But, if making money becomes the myopic focus of a company, this may lead to the neglect of things both close and peripheral such as values, purpose, customers, stakeholders, employees, etc.