The social psychologist and author Robert Cialdini discusses the six overarching principles of persuasion and why good marketers are like jujitsu masters
Kate Sweetman (author of The Leadership Code) gives her take on ways to follow the code to leadership
Strategist and author Richard D'Aveni discusses Hypercompetition and Commoditization
Strategist and author Richard D'Aveni discusses Hypercompetition and Commoditization
Identified by the Thinkers 50 as a guru to watch, David Bach is dean of programmes at Spain’s IE Business School. He believes that companies need to give equal weight to how they manage relationships with governments, regulators, non-government organizations, the media and society at large. This is what he calls nonmarket strategy.
One of the fastest risers in the 2009 ranking, Richard D’Aveni is the author of Beating the Commodity Trap (Harvard Press, 2010). D’Aveni is Professor of Strategic Management at the Tuck School of Business at Dartmouth College. His other bestselling books are Hypercompetition and Strategic Supremacy.
The full map of those who made it to the elite group of The Thinkers 50 global listing
The 50 who made it to the list of established world changers
CK Prahalad topped the Thinkers 50 in 2007 for the first time. Now, reaffirmed as the world’s leading business thinker, he shared his views on what changed in his latest edition of Bottom of the Pyramid
Howard Gardner on the upper echelons of Thinkers 50 talks about his admiration for M.K. Gandhi
Human behaviour cannot easily be translated into simple policy prescriptions