Leveraging their intrinsic knowledge of Indian culture and social norms, homegrown dating apps are gaining an edge over foreign counterparts, positioning themselves as means to look for longer-term relationships--and not casual dating--to carve out a market share
Lava, among the biggest handset players in India, learnt from its mistakes of letting success get to its head, and is geared up to take on competition from bigger foreign rivals. Can it succeed?