Kellogg School of Management
Determining what customers will spend on your product is one of marketing's oldest challenges. But "current methods don't consider context and competition the way they should."
An entrepreneurship expert—and longtime investor—offers advice for making your company attractive, whether the market is hot or cold
Generational transitions can be bumpy for family firms. They can also be an opportunity to grow
"Fixed" and "growth" aren't the only mindsets out there. A Kellogg marketing professor explains the surprising ways that our mental states can influence what we buy
In wealthy countries, the wage gap between older and younger workers is growing. A crowded promotion pathway could be to blame
A look at the benefits and downsides of two different approaches
A leadership coach and former CEO on how to take a holistic approach to your career
Celebrity brands are on the rise. Here's what to know before you pursue a famous business partner
Women are particularly susceptible to the overpreparation trap, argues Ellen Taaffe in this excerpt from her new book, The Mirrored Door
"We have to be careful not to get distracted by sci-fi issues and focus on concrete risks that are the most pressing"