The winners truly take all: The top 10 account for almost as much earnings as the other 90
In 2012, Salman Khan had a year like no other. He set the box office on fire with Ek Tha Tiger, raking in Rs 198 crore in gross collections across the country. It was the largest box office hit last year by a wide margin. Salman also ratcheted up his popularity with the Being Human Foundation that won him the goodwill of millions of fans. Yet, that didn’t stop the Dabangg hero from being overtaken by his rival, Shah Rukh Khan. SRK jumped to the No. 1 spot on our most powerful celebrity rankings, on the strength of his endorsement income. He raked in Rs 202 crore from entertainment-related earnings. Of that, nearly Rs 150 crore came from his endorsement of 23 brands.
(This story appears in the 08 February, 2013 issue of Forbes India. To visit our Archives, click here.)