One of the early movers in the beauty ecommerce space, Purplle is getting ready to take on the biggest in the business on its path to profitability and scale
It was odd—three male engineers from IIT launching a beauty brand catering only to women.
But Arjun Anand, executive director at Belgium-based investment firm Verlinvest, decided to back Purplle anyway. He felt they had the maturity and vision to build a team around them that caters to their audience.
(This story appears in the 22 April, 2022 issue of Forbes India. To visit our Archives, click here.)