2022 D2C Brands
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Ninety One Cycles: Putting a dent in India's cycling culture
Two brothers engineered their way to put Ninety One Cycles on a high-growth and profitable track
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How Purplle is solving beauty for women in tier 2 cities and beyond
One of the early movers in the beauty ecommerce space, Purplle is getting ready to take on the biggest in the business on its path to profitability and scale
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Heads Up for Tails: For the love of dogs
Heads Up for Tails was born out of the need to provide a healthy and honourable lifestyle for pets. Today it is an omnichannel business set to grow even more given that Indians are ready to give their pets the love they deserve
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Not just milk: How Country Delight is planning to become a Rs 600 crore brand
From delivering fresh milk to daily essentials, Country Delight is carving out more space in the kitchen. Can the natural foods' brand continue to delight?
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Bootstrapped success making 'Noise' in a deeply-funded world. Will it get louder?
In a market dominated by deeply-funded players like boAt, smartphone biggies such as Samsung, Xiaomi and Vivo, and a clutch of aggressive homegrown players like Fire-Boltt, remaining bootstrapped might be a baggage as the biggest wearables brand gets ready to undertake the 1 to 10 journey
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D2C brands—Bending it like Beckham
A bunch of new-age D2C brands have gone around the traditional bend to grow at a furious clip during the pandemic. For the Davids, the challenge now is to ensure they keep up the pace and retain their nimble DNA