In a market dominated by deeply-funded players like boAt, smartphone biggies such as Samsung, Xiaomi and Vivo, and a clutch of aggressive homegrown players like Fire-Boltt, remaining bootstrapped might be a baggage as the biggest wearables brand gets ready to undertake the 1 to 10 journey
The 0 to 1 journey happened at a fast clip. Amit Khatri and his younger cousin Gaurav Khatri started Noise in December 2014. A graduate from the National Institute of Fashion Technology, Amit spent a few years at an export house that made apparel for global fashion brands such as Zara and H&M. His next move was to set up a design product house in Hong Kong where he collaborated with fashion labels. He ran the business profitably till 2014, but the 33-year-old wanted to get out of the backend part of the business.
(This story appears in the 22 April, 2022 issue of Forbes India. To visit our Archives, click here.)