In recent months, the two sports manufacturers have doubled down on collaborations of all kinds with the luxury sector, with brands from Louis Vuitton to Gucci through Jacquemus and Balenciaga
The rivalry between sportswear giants Nike and adidas is nothing new, but it seems to be taking a new turn thanks to some of the world's biggest fashion houses. In recent months, the two sports manufacturers have doubled down on collaborations of all kinds with the luxury sector, with brands from Louis Vuitton to Gucci through Jacquemus and Balenciaga. All names at the cutting-edge of fashion, but also especially popular with young people, which suggests that, more than battling it out on style, it's a battle for the next viral hit that's now been launched!