Marketing and branding experts reckon the latest campaign tagline of Tata Salt—tez baccho se hi toh tez desh banta hain—is adding salt to the wounds. Find out why
The camera rolls, and the first frame makes a sharp point. A mother is visibly concerned about the immense academic workload of her daughter: A science project, scholarship test, computer exam and school contest. And all of them taking place in a day! The vibrant kid, on the other hand, stays unruffled and flashes a sweet smile. The camera, meanwhile, catches more sharp images in the latest campaign of Tata Salt. The child is seen solving a Rubik’s cube, the camera zooms in and displays the badge of ‘captain’ worn by the kid, and the confident little girl dishes out a reassuring reply to her jittery mother: “No problem, mummy. No problem.”