Soft drink brand Thums Up is bringing in real-life sports heroes for its latest campaign. With colas losing fizz globally, can these athletes help the brand keep its thunder intact in India?
Soft drink brand Thums Up is bringing in real-life sports heroes for its latest campaignIt was action time for the global hero in June. Cristiano Ronaldo was all set to take questions at a press conference ahead of the opening UEFA Euro 2020 match against Hungary in the third week of the month. Within seconds, the Portuguese skipper shot at his target. Miffed to see two Coca-Cola bottles lying in front of his microphone, Ronaldo pushed them aside, picked up a bottle of water, and raised a battle cry by saying ‘Agua’—which means water in Portuguese. “No Coca-Cola,” he said.