With five straight months of falling sales, Royal Enfield's decade-old dream run has come to a screeching halt. Here's how Siddhartha Lal plans to get the Bullet maker firing on all cylinders again
“ When the going gets tough, the tough get going. We have not had negative growth in a decade. It’s (fall in sales) a blip… The RE story is very much intact.”
Siddhartha Lal, Managing Director, Eicher Motors
(This story appears in the 26 April, 2019 issue of Forbes India. To visit our Archives, click here.)