In the last two decades, Bhagwati Group scaled from Rs 42 crore to Rs 1,100 crore in revenue, thanks to their brands Gaay Chhap Besan and Uttam. Now the Patels betting big on export brands Kemchho and Uphaar
Ahmedabad, Gujarat, 2021. Vashist Nitin Patel was gingerly in his approach. The third-generation entrepreneur—he joined the family business of flour and spices in 2001, beefed up the Gaay Chhap and Uttam brands, and scaled it from ₹42 crore to ₹1,100 crore in revenue in two decades—was on a routine market visit last January. Apart from gauging the pulse of the market and feedback of consumers, Patel wanted to share a technical update with his sea of retailers. “They are family members and we share everything with them,” says the director of Shree Bhagwati Flour & Foods, which started with Gaay Chhap besan (gram flour) in 1962.
(This story appears in the 07 October, 2022 issue of Forbes India. To visit our Archives, click here.)