A first-of-its-kind NFT economy game, OneRare, cofounded by Supreet Raju and Gaurav Gupta, collaborates with celebrity chefs, iconic restaurants, popular cooking shows and food brands to mint NFTs of their iconic dishes, and is bringing the global food industry to Web3
It all started with French fries. On a chilly morning in January last year, Gaurav Gupta was busy giving finishing touches to his blockchain-based infrastructure project. An engineer who has had stints in growth marketing for businesses such as Labster and Phllips, and had led the blockchain developer programme for Dash Network before venturing on his own as independent consultant, Gupta was confident that he was onto something massive. Eager to get an outside perspective, he asked his wife about her take.
Supreet Raju, though, was brutally candid. “This is all nonsense,” she said. A NIFT (National Institute of Fashion Technology) graduate, Raju always believed that tech-heavy concepts such as blockchain and NFTs (non-fungible tokens) acted as deterrent in terms of understanding. “I used to run away from the drawing room to avoid the conversation,” she recalls. For somebody who always focussed on creating simplistic designs to enable mass adoption, tech-loaded jargons and complex interface never made sense to her. “Why can’t we build something simple just like French fries?” she asked. “It’s easy to make, and great to consume.”
(This story appears in the 17 June, 2022 issue of Forbes India. To visit our Archives, click here.)