Lumikai is betting big on the upside of being the only dedicated fund for games and interactive media in India. Will the gambit pay off?
The investor began the conversation by looking at the downside. “Oh, so you are building games for women!” exclaimed the venture capitalist (VC) as he welcomed Salone Sehgal to his office. “What is a woman doing in the big boys’ world of gaming?” he said grinning. “Are you the only one doing it?” he continued with his set of questions. His colleagues, too, looked stunned. There was an awkward silence. Sehgal, who happened to be the only woman in the room, was not bemused. “Around 60 percent of casual gamers in the world are women,” she stressed. Sadly, she continued, less than 20 percent of games and companies are built for them. “There is a huge upside in building games for women,” she underlined. “And it’s great to be the odd one out.”
(This story appears in the 18 November, 2022 issue of Forbes India. To visit our Archives, click here.)