Battered by a rough childhood and moulded by values of a village life, PC Musthafa was driven to build a venture where money was made in the right way, for the right cause. The proof is in the batter
Bengaluru, 2010. The business was getting battered on two fronts. First was the inability to expand the frontiers of the idli-dosa venture beyond Bengaluru. PC Musthafa knew that the failure to do so had nothing to do with the product. In fact, it was the superior quality of the batter that made iD Fresh Food—the venture started by Musthafa and his cousins from a 50 square feet kitchen in 2005—a name to reckon with in the software capital of India.