How Anil Jagasia-backed Savex Technologies is helping wearables brand Fire-Boltt master the retail game
From a meagre 0.3 percent market share in 2020 to a dominating 28.6 percent in the first quarter of 2023, Fire-Boltt’s race to the top of the smartwatch ladder has been nothing less than staggering. If you are wondering how the spark morphed into a wildfire, here’s the wind that played its part: Savex Technologies.So, what’s the connection between Fire-Boltt and Savex? The answer lies in an inconspicuous sentence buried under ‘terms & conditions’ section of the website of Fire-Boltt. “This website is operated by Savex Technologies Private Limited…” reads one of the clauses. Arnav Kishore, co-founder of Fire-Boltt, joins the dots. “Fire-Boltt is incubated and exclusively distributed in India by Savex Technologies,” he says, adding that the company doesn’t have any equity in Fire-Boltt.