A record-shattering for TATA IPL 2023 on streamer JioCinema continues as the platform clocks over 1300 crore video views in the first five weeks of the league
JioCinema, the official digital streaming partner of TATA IPL 2023, continues to set global benchmarks in the world of digital sports viewing as it clocked over 1300 crore video views in the first five weeks. Driven by its fan-centric presentation of the league matches, the average time spent per viewer per match touched 60 minutes this season. TATA IPL 2023 on Connected TV reached twice the number of viewers than that on HD TV, as per a company report.