L'Oreal's global chief digital and marketing officer Asmita Dubey on pioneering beauty tech, 'radical inclusivity, conversational commerce, Web3 and women in gaming
We have to move at the speed of culture,” says L’Oreal’s Asmita Dubey who has spent years driving the digitalisation of the world’s largest beauty company. In a wide-ranging exclusive interview with Storyboard18, Dubey, who is the chief digital and marketing officer of the global beauty juggernaut, talks about disruptive consumer trends and creating experiences that marry online, offline and on-chain worlds. She also shares her views on the shift from social to equitable and empowered communities, Live and Conversational commerce, exploring Web3 worlds and venturing into the metaverse at a time when it’s hit a few snags.