Hyperice will leverage its enviable roster of athlete-investors, including Virat Kohli, to become a truly global brand, says Huether in an exclusive interview
Jim Huether, CEO, Hyperice
Hyperice, a global high-performance wellness brand, entered the Indian market a few months ago with Indian cricketer Virat Kohli as an athlete-investor and brand ambassador. Kohli joined an unmatched list of the company’s elite global athlete-investors, including global football superstar Erling Haaland, 4-time tennis Grand Slam champion Naomi Osaka, Super Bowl MVP Patrick Mahomes and NBA Star Ja Morant.
Interestingly, when Hyperice was founded in 2010 by Anthony Katz, he worked closely with numerous professional athletes and teams to kickstart a movement around performance recovery technology. And today, as people are taking health and wellness more seriously than ever before, it has become a brand to reckon with.