In an interview with Storyboard18, the president of Uber India and South Asia talks about the company's portfolio strategy and the genesis of a new marketing campaign to unlock the 100-million-rides opportunity
In 2020, Uber’s business flatlined as lockdowns came into effect around the world. Two years later, as business recovers, we check in to see what’s happening at the ride hailing company in India. In a conversation with Storyboard18, Prabhjeet Singh, president of Uber India and South Asia, tells us about the company's multi-modal vision and its new marketing campaign for low-cost mobility solutions. Singh sheds light on how the company plans to tap into the next 100 million rides and unlock India’s mobility segment with auto and moto. We also ask him about his turn as an Uber driver and what the company is doing about the issue of ride cancellations.