Viral marketing, low customer acquisition costs and relevant products have played an important role in DealShare's success
Sugar for Rs19 a kilogramme. There are not too many grocery buyers who’d say no to such a deal. Add to that free delivery, no minimum orders, and an assortment of local brands, and DealShare has a winning proposition. The company, on its part, is conscious that it is serving a very different consumer. These are lower-income buyers in large towns and value-conscious consumers in smaller towns who have rarely, if ever, shopped online before. The only time they’ve ventured online is usually for buying a mobile phone.