How Kross Komics is wooing Indians with gripping Korean stories narrated in the webtoon format—and filling a gap for content for young women
Hyunwoo Thomas Kim, co-founder and president, Kross Komics
Shalini Mishra starts narrating her favourite story on a Zoom video call from Kanpur, Uttar Pradesh. A business proposal, a blind date and then… that’s how the Korean romantic comedy webtoon—A Business Proposal—starts, in an office setting. “Shin Ha Ri is neck-deep in debt,” says the 19-year-old, alluding to the protagonist. Reading the gripping story on the Kross Komics app installed on her smartphone, the young Hindi undergrad student reveals more about the plot. “Karz main hai, aur dil bhi toota hai bechari ka (To add to her woes, the young employee is heartbroken over her seven-year-long crush),” she adds.