What do successful companies like Amazon, Starbucks, Microsoft, McDonalds, or Google have in common? They are exceptional at developing, executing, and adapting their strategy to find opportunities for growth among competitors and to expand their global footprint
My definition of strategy is a non-static and continuous plan that evaluates challenges, threats, and opportunities. It is adapted at times to ensure the organization achieves key outcomes, integrates mission, vision, and values, and helps align people and processes to goals.
For large-scale enterprises to small- or medium-size enterprises, strategy is an important tool that provides a framework to achieve goals, measure success, create value, and serve as a steering wheel toward a common path within the organizational culture.
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