From being considered the insignificant rival in the online travel aggregator market, EaseMyTrip has bided its time to find a USP that sets it apart from competition. And the patience and focus has paid off
Mumbai, 2016. The message was clear. Cleartrip was switching gears. Born in 2006, the online travel player started galloping at a furious pace. It posted a heady revenue of ₹253.7 crore in FY16 as against ₹192 crore in FY15, existing backers—US-based Concur Technologies and Gund Investment—infused a fresh round of capital at a valuation of $300 million, the travel ticketing biggie took its overall funding tally to around $75 million, and boasted of 14 million app downloads till 2016.
(This story appears in the 23 September, 2022 issue of Forbes India. To visit our Archives, click here.)