IMD Business school
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Building a New Pyramid
Today, more than a year after the downfall of the Mubarak regime, Egypt needs to build a new pyramid -- a huge task involving parallel processes of political, economic and social reform. It needs leadership that can inspire the nation. Can Egypt find the leadership it needs?
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The Honeymoon Is Over For Evaluating Training And Development
How long can a honeymoon period last? In the case of evaluating training and development programs, remarkably enough, the answer is 40 or even 50 years. No wonder the concept is looking so worn-out
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What's Stopping Your Sustainability Schemes? You are
Internal obstacles are major "sticking point" to implementing business cases for sustainability within corporate organizations
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Will China Inevitably Develop Powerful Global Brands?
Prof. Howard Yu explores trends in China's evolution to figure out whether China has the wherewithal to develop global brands like those Japan & Korea have, or will it be relegated to just being the "manufacturing hub", a la Taiwan
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Price: The Nuclear Weapon of Marketing
Slashing prices isn't the same as having a marketing strategy: When you cut your price, there’s often no way back
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The Market For Entrepreneurs
The efficacy of extant measures to encourage entrepreneurship remains at best moot and at worst worryingly divisive
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The Profitability Predicament
Why foreign internet companies failed to thrive in the Middle Kingdom
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The Value Of Good Governance
A board’s indisposition to comply with good corporate governance is usually the result of selfish behavior