Thought Leadership
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Will China Inevitably Develop Powerful Global Brands?
Prof. Howard Yu explores trends in China's evolution to figure out whether China has the wherewithal to develop global brands like those Japan & Korea have, or will it be relegated to just being the "manufacturing hub", a la Taiwan
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Being Global: How to Think, Act and Lead in a Transformed World
Global leaders become who they are by cultivating particular ways of looking at the world, thinking about problems and opportunities and acting with integrity in pursuit of solutions
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Innovation And BRIC Nations
Behind the success of BRIC countries has been a state that has influenced the skills and capabilities acquired and developed by private industries
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Gray Markets
As the world’s borders dissolve, products are moving around more than ever, leading to thriving ‘gray markets’.
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Do Online Dating Platforms Help Those Who Need Them Most?
Some platforms offer certain features that help those who need it most, along with other features that offer help to those who need it least
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When Spending Hurts
You’d think that creating a more equitable distribution of wealth would curb the urge to spend on status symbols – be they designer handbags or flat-screen TVs – as the “have-nots” try to keep up with the Jones.” But new marketing consumer research shows that the people will pay the price to stand out, even if they can’t afford it
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The Ins And Outs Of Using Real Options In Corporate Investments
Are real options used in corporate investments? When are real options a viable and attractive instrument for corporate investments?
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Price: The Nuclear Weapon of Marketing
Slashing prices isn't the same as having a marketing strategy: When you cut your price, there’s often no way back
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Occupy, Economic Inequality and Business Initiatives: Insights from India
Occupy movements highlighting economic inequality have quickly spread around the world. But they have also excluded several countries. One interesting example of the latter is India. How have businesses in India coped with the dual pressures of enhancing shareholder wealth leading to economic growth and operating in a society with a high level of inequality? Can businesses in the developed world learn from Indian enterprises that have attempted to balance their respective corporate good with the
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Are Factory Jobs Important to the Economy?
Jobs in manufacturing are somehow superior to those in other sectors to an economic recovery
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Eastern outlook: Can Asia sustain the world?
Clouded prospects in developed markets cast a shadow over outlook for trade and economy in Asia