Thought Leadership
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How a multimillion-dollar ice cream startup melted down (and bounced back)
A Brooklyn-based ice cream shop was getting buzz, and Disney was pitching a brand partnership. So how did the business wind up filing for bankruptcy? A case study by Thomas Eisenmann and Lindsay N. Hyde examines the rise and fall—and recent rebound—of Ample Hills Creamery
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How has marketing changed over the past half-century?
Phil Kotler's groundbreaking textbook came out 55 years ago. Sixteen editions later, he and coauthor Alexander Chernev discuss how big data, social media, and purpose-driven branding are moving the field forward
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Does data anonymization really hide your identity?
Despite firms' attempts to anonymize user data, identities can still be detected
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Consumer streaks are motivating, the key is keeping them alive
People often go out of their way to repeat a behaviour if it is logged and highlighted to them
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Younger technology companies do better with a little less shareholder democracy, a new study finds
It's almost an axiom of corporate governance: Shareholders should have the power to fire top management if they can muster a majority of the votes
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Sustainability leadership: Managing for the health of your company and the planet
It's nearly impossible to find a corporation that doesn't list sustainability, climate, and the environment among its highest priorities
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Free isn't always better: How Slack holds its own against Microsoft Teams
What will it take to win the collaboration app wars: massive scale or a loyal following? A case study by David Yoffie digs into the intense competition between Microsoft Teams and Salesforce's Slack
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A curious case of short-term risks and long-term potential of the Indian economy
From finding a remedy for stagflation to focusing on supply-side reforms, what are the prospects for the Indian economy in the short and long run? Professor at IIM Kozhikode breaks down several factors
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How credit card-linked UPI is a step toward better financial inclusion
India has emerged as the world leader in digital payments through UPI. Credit card-linked UPI is the next step to improve ease of access and hence the growth of the economy
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How to talk about selling your startup without causing everyone to panic
An excerpt from the new book Exit Right explains why you should have the "exit talk" early and often
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The effect of China's tech crackdown
While different reasons were used to restrict these tech giants' activities or to impose fines, there were ideological and political reasons behind the series of regulatory actions