With the failure of its Blackberry deal and in-house brand Zen Mobiles, Optiemus has had a turbulent last few years, and is now rebooting with a sharp focus to emerge as one of the top homegrown electronics manufacturing companies
It looked like a smart move. “It indeed was in early 2017,” recalls Nitesh Gupta, director at Optiemus Electronics, the wholly-owned arm of Optiemus Infracom, about the time he inked an exclusive and long-term licensing deal with Canadian smartphone maker BlackBerry to design, manufacture and distribute their handsets in India, Sri Lanka, Nepal and Bangladesh in February 2017.
(This story appears in the 15 July, 2022 issue of Forbes India. To visit our Archives, click here.)