Conventional wisdom has it that a TV broadcaster makes more money from advertising than subscriptions. Zee group is turning that on its head
The consistent surge in subscription revenues for the past few quarters at Zee Entertainment Enterprises Ltd. (ZEEL) might have come as a surprise to its competitors and stock market analysts, but for the ZEEL top brass, it’s an affirmation of their strategic goal set many years ago. Their subscription revenues surpassed advertising revenues consecutively in the last two quarters assuring ZEEL management that their long-term goal of achieving 70 percent of total revenues from subscriptions is not far off now.
(This story appears in the 14 August, 2009 issue of Forbes India. To visit our Archives, click here.)